My Internship Experience: Anmol Malla [Digital Marketing]

In the course of my study, I had to complete a compulsory internship to enable me to get practical working experience as well as boost my academic performance. These last few months have been my wonderful chance to work with Skybase Innovations, which is a vibrant enterprise in web development, app development, UI/UX design, digital marketing and SEO.

I have also got the privilege to train with the team at Urja Tech Academy, where I put into practice the knowledge I acquired during my study period. While employed at Skybase Innovations, I worked on two significant fields, which include SEO and digital marketing.

SEO Work on the GearChecker Project

While on the Gearchecker project, I was able to assist Senior SEO Expert Mr. Ganesh Sharma and work on both the on page and the off page SEO for the project. My responsibilities included: 

On Page SEO: Meta title, meta description, and header contents should be optimized and also research of the keyword.

Off Page SEO: Creating backlinks and improving your local SEO on that website to enhance the site’s search visibility.

Technical SEO:  Implementing Schema markup & optimizing site’s robots.txt files.

Overall it increased my skills in SEO, especially hands on, and how to make better use of a website with search engines.

Digital Marketing

● Contributed to digital marketing for Munchy Mo, a food delivery service based in Pokhara, in collaboration with Pizmo Restaurant (New Road, Pokhara).

● Created engaging content to promote the service and attract potential customers.

● Ran targeted ad campaigns on Meta Ads and Google Ads to boost visibility and drive traffic.

● Optimized campaigns with proper keywords to improve performance and reach the right audience.

● Monitored and adjusted campaigns for maximum effectiveness, ensuring higher conversions and engagement in a competitive local market.

Advice to Upcoming Intern

● Organize yourself: What needs to be done, when it needs to be completed, and all the vital information that should not be forgotten.

● Focused on tangible goals: They can be based on establishing the need to achieve specific objectives, such as increasing website’s ranking or ad effectiveness.

● Learn from feedback: Feedback is criticism that should be taken positively to enhance the quality of work as well as sharpen the abilities of the employees.

● Learn to be flexible: As it has been established, digital marketing and SEO is a constantly changing industry, so it is critical to embrace change.

Conclusion

My internship at Skybase Innovations helped me to grow professionally and personally to a massive extent. I had a chance to work with an incredible team and spent my time diving deep into SEO and all aspects of the digital marketing field, such as keyword research, on and off page SEO, paid advertising etc. Working on real world projects such as GearChecker and Munchy Mo has given me firsthand experience of driving traffic, optimizing websites and running effective marketing campaigns.

The experience has not only honed my technical skills but has also shown me that you need to pivot to get results and I learned to do that. I thank this opportunity and being excited about having the knowledge and skills gained and just hoping to grow further in my future career in the field of SEO and digital marketing.